Navigating the Storm: A Publicist’s Tale During the SAG-AFTRA Double Strike

The entertainment industry is no stranger to challenges, but the recent SAG-AFTRA actors and writers’ double strike has sent shockwaves through the entire ecosystem. I am a junior publicist working for a boutique firm that primarily represents actors and actresses. I have firsthand experience of the chaos and instability caused by the ongoing strike. I … Read more

Learners for a Lifetime

Learners for a Lifetime

Piles of books were stacked high on cases that lined the wall. Some were so crammed between each other that you had to pry and pull to free a book. Occasionally the shelves would creak under the weight of all the pages. I thumbed through a book that caught my eye, turned to my dad, … Read more

Ethiopia’s Forgotten War

Ethiopia's Forgotten War

Ethiopia’s Prime Minister Abiy Ahmed orchestrated a military campaign on November 4, 2020, mobilizing the Ethiopian National Defense Forces (ENDF), the Eritrean Defense Forces (EDF), and the Amhara Special Forces to wage war against the population of Tigray, a region in the northernmost part of Ethiopia. This conflict has resulted in an unprecedented number of … Read more

The Case Against Isolation

The Case Against Isolation

I joined NMGZ in March 2020, right when the pandemic started. I had just returned from my canceled study abroad semester in Argentina when I became a member. Becoming a part of NMGZ was incredibly exciting, but joining as the world shut down was an isolating experience. So it wasn’t until November 2022 that I … Read more

Generational Differences

Generational Differences

A diverse team is ideal for developing a wide range of ideas and roadmaps based on different perspectives to achieve goals. Moreover, this team can be built on a variety of things. Still, people often need to remember generational differences, especially between millennials and Gen Z. As Gen Z enters the workforce, it is imperative … Read more

What is Kando?

What is Kando?

“Kando” is a Japanese term that roughly translates to “emotion.” Kando is often used by companies in the United States, such as Sony Entertainment. It has been incorporated into Sony’s core philosophy and appears in its mission statement. To dive deeper into the term Kando, per Sony, it is an expressive energy that empowers others … Read more

The Threat From Continuing the Model of “Home Office”

The Threat From Continuing the Model of “Home Office”

Let’s face it – a home or partial home office was very efficient in the past decade. Just the right push many executives needed to enhance the performance of their employees. However, despite the numerous benefits, a “sleeping” threat could appear on the horizon. Working from home gave us a higher capability to care for … Read more

Playing Your Cards Right

Playing Your Cards Right

Whether you like it or not, you get a deck of cards dealt to you on the day you were born. Some people get a deck that feels like someone in the background was card counting or hiding an ace up their sleeves. A sleazy dealer with a spoofed deck shuffles other people’s cards. According … Read more

Why Gen Z Craves Experiential Marketing

Why Gen Z Craves Experiential Marketing

Imagine you were handed a check for $2,000 right now. The only catch is you have to spend it on something for your enjoyment. What would you do with it? Would you go on a tropical vacation to the Bahamas? See the Eiffel Tower for the first time? Or go to that rockstar concert you’ve … Read more

The Multiverse of Communications

The Multiverse of Communications

As Public Relations students, it is natural for people to think that communication comes easily to us. For the longest time, I thought it was easy to be adept at this skill, but as it turns out, it’s not. Belonging to a very different background than most of my friends at my university, I always … Read more